This podcast was motivated by someone I know who is unemployed and wants to get a corporate job. Of course I thought he should start his own business.
My suggestions on this podcast include starting a website to document your volunteer work, your passions, consulting skills etc.
You can setup websites for free at wordpress.org. If you have free time use it to promote yourself via website.
You can create a site very easily today via the web browser you are using to view this site.
This small business podcast covers SEO and Marketing tips for your business.
Adding more content to your site is always a good thing and more important than most people realize. So add some good content to your site now!
Do you have a sitemap file which is a simple page with links to all of your pages?
Have you started using and REVIEWING anayltics of visitors of your website? You should so as you see which keywords are getting visitors to your website. You might find some long tail keywords that end up being a niche market for you small business.
Have you looked at google’s suggestions for keywords/key phrases which are different but similar to they key words you are using?
Are you using key phrases with your youtube videos? Are you using posts to google plus to highlight your business?
Have you added your company and website to linkedin?
Where else can the search engines see your business so as it knows your company is more than just a website.
Hopefully you can take some action today to help your website’s SEO.
Today I explore why I do somethings and not others? Can you figure out what will motivate you to take action to start your business?
What will motivate you to take some action today?
If you do things for rewards then think about the rewards of owning your own business. The freedom, free time, independence is huge for me.
Start picturing the success you can have.
What time can you redirect toward you business?
What motivation will you find to own you own business?
Are you spending your time when you could be spending some money to free up your time for what is more important or more fun?
We talk about the trade off in your business from Marketing to Accounting.
Are there times when you try to save money by doing it yourself and you end up not getting it done at all? That becomes a lost opportunity.
What kind of business would you have fun running?
Why do you do what you do?
Can you find a way to work with your passion or free up time for your passion?
Why do you enjoy certain things?
Can you create a business you would enjoy?
Can you find partners or employees who can handle the tasks you don’t enjoy so you can focus on what you like?
What are you good at that is also a passion of yours?
What is the next step you can take to start your own business?
In this episode we discuss some different networking and marketing tips. From using toastmasters to meet other people to find out that our bank has monthly networking events.
A tip is to keep trying different types of marketing. For example internet radio ads didn’t produce results for us and neither did impression advertising.
Sponsoring different groups has produced results and more than just new customers.
Maybe you should try offering an affilate marketing program. How much would you pay someone for a successful lead? Can you help another company who in turn can help you?
Can you get free products to review for companies?
Advertise on other web sites, try PPC (pay per click advertising) your ads can show up today.
Craigs list is free so that is something to try!
Have you setup a retargeting campaign to show ads to people who have visited your site? Want to learn how to setup a retargeting campaign then watch this video:
Try something new!
In this episode we discuss the benefit of creating your own business being its value because you built it. You can sell your business after X number of years. What can you get after working for someone else.
Maybe you can buy a business to get a jump start here is one site that lists businesses for sale. You might also buy a business to grow your business.
Can you turn your hobby into a side business? Custom buildings? Tax returns?
Do you have a passion you can turn into a business?
Are you someone who posts a lot on social sites? Maybe you should start a blog or website of your own. Example maybe you are into documenting your race car work. Start posting all your photos and how to information on your own site or blog. Then you can advertise on the site with something like google’s adsense or affilate links etc.
You can offer your services on craigslist.com today for free!
Action is key so take some action!
If you know someone who owns their own business and you think they would make a good interview let me know.
This is our first interview and I’m honored that it is with my dad. I’ve been wanting to add interviews to this podcast to get insight into others who work for themselves. My dad is an work from home accountant. He spent 27 years in other fields before he decided to work for himself. Having a dad who worked for himself made me realize that I to could work for myself. So if you don’t have a parent who did that accept my dad as proof that you can work for yourself.
We explore what he does for companies, what it takes to work for yourself as well as what he sees in successful businesses along with a bit of history of his journey.
If you have thought about wanting to be a self employed person check it out. If you are an accountant or know one who might enjoy working for themselves share this interview.
My dad continues to get new clients without a website!
In this podcast I review outsourcing our PPC pay per click advertising program with trada.com
- What does Trada do to run your PPC ads? Out
- Minimum budget
- Results of the trada campaign
- Who knows your business best? If it is you then you should run your campaigns.
- Who is reach local? Guess what you setup local advertising with google’s adwords yourself.
- Retargeting/Remarketing campaigns you can set it up your self instead of paying someone else.
- Google Plus (I called it Google Pages in the podcast)- looks like google is ranking the posts you place there quite highly.
Learning these skills will make you valuable to other companies as well as help you get your business more business via search engines.
Don’t have a business, maybe you have a hobby you could start blogging about! Try something new and stick with it!
Questions? Thoughts please share them!
In this podcast we cover:
- Collaborate instead of Partnering
- Finding Motivation
- Why are you going to put in extra effort
- Partnering or Collaborating to move your business forward